For Dollar, a car rental brand focused on providing value for families, partnering with financial expert Dave Ramsey was a natural fit. Dollar made the decision to completely revamp its policies, becoming the first car rental company to accept debit cards on reservations.

To launch this partnership and highlight this major change, we orchestrated a digital takeover across all of Dollar's channels. This campaign helped to position Dollar as a leader in the industry, offering a convenient and budget-friendly option for travelers.

dollar.com

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Social Media Takeover

Agency: FKQ
Creative Director: Cedric Guerin
Senior Copywriter: Nick Davis
Art Director: Mauro Hernandez